MRB Survey builder
Converge developed a product for MRB Hellas consolidating a series of functions for Market Research in one single platform. It is specifically developed to address changing market needs and deliver the most advanced industry-standard enterprise solution. It provides the research companies an environment for managing complex surveys – with seamless integration and zero point of failure. An end-to-end solution with CATI, CAPI and CAWI integration, on advanced Web-based format.
Key features
- Advanced Survey Creation
- Sampling & real-time Quota management
- Routing & integration with CTI
- Multiple level user management
- Multilingual support
- Survey Builder
The Survey Builder application provides WYSIWYG interface for building your surveys, using ready-made samples or building your own. Supports multiple Logical Operands such as IF, AND, OR, NOT, >, =, <>.
Advanced Logical Operations
Question types use logical operands in order to create custom-made surveys to increase responses rates and provide deeper results.
Question Types
Supports a series of question types such as:
- Single
- Multiple
- Numeric
- Grid
- Quantity
- Character
- System
The Consumer Processor
The Consumer – represents the central processing engine – a proprietary technology that embraces a modular architecture in terms of adding new nodes and their logic. Logical Operations are supported i.e. IF, AND, OR, NOT, >, =, <>.
Reporting & Exporting Capabilities
Real time and advanced – based on multiple templates – reporting is available for supervisors and administrators while a research is conducted. Exporting capabilities support most of the market formats such as: Excel, XML, CSV formats.
Scheduling
The Scheduler handles the calls scheduling, assigning resources and defining management operations in advance. Call scheduling decides when specific call should be given. Assigning resources in advance and resource allocation can be done ad-hoc.
Advantages
eSurvey is the most advanced end-to-end solution for conducting complex researches. It supports all industry standards like CATI, CAPI, CAWI, exports in multiple formats and it is multilingual.
It incorporates an easy-to-use web-based interface while as focus has been given to the robust backend database architecture.
